Using Peel ‘n Taste®, brands are able to reach existing and potential consumers with an exciting and memorable flavor experience. Brand marketers find Peel ‘n Taste® helps leverage the results of traditional brand marketing, promotional and trial generating campaigns by adding the sense of taste!
Client - The Sunny Delight Beverage Co.
Product - Elations®
Problem
Elations®, a recent brand launch of The Sunny Delight Beverage Co., is a ready-to-drink nutraceutical beverage aimed at both relieving joint pain and boosting consumer health. With a firm grip on Elations®' target audience, the "active lifestyle" and "baby boomer" markets that feature individuals at a higher risk of suffering join paint, the company was looking for a marketing system that would educate consumers about the new drink that is both healthy and tastes great, ultimately resulting in driving trial. First Flavor's Peel ‘n Taste® marketing system was the answer.
Solution
In November 2007, First Flavor and Sunny Delight teamed with International Direct Response, a firm speciali
zing in direct mail merchandise sampling through catalog order fulfillment, to design promotional inserts, complete with product information and an Elations® Raspberry White Grape flavor strip. Each insert contained a coupon and was sent out in Runner's World and Healthy Living catalog fulfillment that targeted both the "active lifestyle" and 45-50 age range demographics.
