Susan Reda - Editor, Stores Magazine
The real crime? Not helping yourself to at least one of them: Lickity-Split Product Trail
Sunny D Beverages encouraged trial of its SunnyD Smoothies using Peel 'n Taste flavor samplers. This sensory marketing experience - described as the oral equivalent of "scratch and sniff" - consisted of Orange Whirl-flavored edible film strips, distributed via shelf-edge dispensers in Food Lion supermarkets, allowing the company to connect with parents (and their kids) at the point of purchase.