Marketing: Scratch & Sniff Goes Peel 'n Taste®
Wendy Presseisen, Just Cool Design
We've all scratched and sniffed.. I'm talking about product samples found in magazines and sometimes even found on the products themselves. A great idea in marketing to preview the products before we buy. But what an even better idea to put flavor strips on the product's sheves so that we could actually TASTE the products first.