A Different Kind of Demo December 1, 2010
Connecting Northwest Arkansas: the supplier community resource
Product sampling is a proven shopper marketing tactic that has been shown to generate trial usage and sales lifts when executed properly as a component of a broader strategy. However it can also be expensive to deploy thousands of product demonstrators and event marketing stations in stores, which is why Jay Minkoff thinks he has the solution...Peel ‘n Taste®, a cross between a traditional product demonstration and one of those shelf edge devices that dispense instantly redeemable coupons.
First Flavor receives early-stage investment for Peel 'n Taste food marketing product October 12, 2010
Flying Kite: innovation & job news
"It's all about empowering the consumer," says Minkoff. "Before you bought your car, you took it for a test drive, before you buy a suit you try it on. It's funny that you walk down the aisle of the supermarket with all these new products and flavors and rarely given the opportunity to try them before buying."
Sun Chemical awakening the senses at IFRA Expo October 8, 2010
Weekly E-News: Headlines
Peel 'n Taste - Taste tabs that allow readers to experience any flavour imaginable, from orange juice to cigarette smoke. This tool has already proven extremely successful for product promotion, as well as dedicated campaigns. In partnership with First Flavor Inc, Sun Chemical now offers its customers a means of differentiatio.
Sun Chemical claims 'taste advertising' ready for mainstream adoption October 6, 2010
PrintWeek: Print Buying
Consumables manufacturer Sun Chemical has said that its "taste advertising" technology is about to go mainstream, led by a national UK newspaper.