Using Peel ‘n Taste®, brands are able to reach existing and potential consumers with an exciting and memorable flavor experience. Brand marketers find Peel ‘n Taste® helps leverage the results of traditional brand marketing, promotional and trial generating campaigns by adding the sense of taste!
Client - Campbell Soup Company
Product - V8® V-Fusion®, Pomegranate Blueberry
Problem
The Campbell Soup Company was faced with the challenge of marketing V8's V-Fusion® juice brands. With V8's image as a producer of vegetable juice engrained into the minds of the general public, V8 needed to find a way to raise awareness about its new and great tasting fruit and vegetable juice products among consumers. Campbell's turned to First Flavor to create a V8® V-Fusion® Pomegranate Blueberry Peel ‘n Taste® strip to be used in conjunction with point-of-sale coupons .
Solution
Teaming with News America Marketing (NAM) and First Flavor, V8 launched an in-store promotion in 300 Kroger retail supermarket stores across the southeastern United States during the months of March and April, 2008. The unique marketing endeavor featured custom branded NAM's Shelftake OneTM coupon dispensers containing flyers affixed with V-Fusion® Pomegranate Blueberry Peel ‘n Taste® flavor strips.
