What They're Saying!


	Peel 'n Taste® Strip Monday, June 21, 2010	joburg foodie I I was reading bizcommunity earlier and came across a story about peel ‘n taste strip " the latest edition of FIPP's quarterly title, Magazine World, features a peel ‘n taste strip, one of the newest and most innovative techniques available in print magazine". My first thought was cool, I'd love to taste so many things before I buy them. View Article
	Get More Out of Direct Mail by Making it Sensual Monday, April 12, 2010	Healthy Response Mailing a bulky taste sample isn't always practical, and it's expensive, to boot. However, according to the Australia Post, companies down under are experimenting with wafer-thin Peel ‘n Taste® technology. A flavor of a product is replicated and applied to a dissolving, edible film strip (like those used for mouthwash) packaged in tamper-resistant sachets. View Article
	Eat Your Mail Monday, March 15, 2010	The Print Chef I was reading Deliver Magazine recently and noticed a feature on marketing through product sampling where one company has taken the concept to a new level.... Well a new technology called Peel ‘n Taste® was recently developed by First Flavor that gives the end user the ability to taste the flavor of the product with a film strip that dissolves in your mouth. View Article
	Peel 'n Taste®, the new Scratch 'n Sniff Wednesday, August 12, 2009	The Pitch Growing up, the scratch n' sniff concept was mind-blowing -- that just by rubbing a nail across the front of a printed sticker, we could smell chocolate. Well, today's kids are more sophisticated. So, Sunny D has introduced Peel n' Taste samples to help sell a new line of smoothies. View Article
	Sunny Delight uses new "Peel 'n Taste" technology to sample new products Monday, August 10, 2009	The Randomness of Life So apparently Sunny Delight has introduced a new technology that will allow consumers to sample their new smoothie products in the store while shopping. View Article
	Tasty newspaper ads? Monday, May 4, 2009	First Flavor Inc. of Bala Cynwyd and US Ink, a Carlstadt, NJ-based company that provides ink for the newspaper industry, recently launched "Taste-it Notes" - newspaper front-page sticky notes that double as flavor strips... Now I'm not sure if Taste-it Notes will revitalize the newspaper industry, but this is an interesting new take on product sampling. View Article
	First Flavor Memorable Marketing: Taste Test Tryvertising Wednesday, April 29, 2009	InventorSpot An innovative marketing company is finally recognizing the power of taste in brand marketing and is helping food producers sell their products using more than just visual appeal. View Article
	Wonka-style edible ads Friday, April 24, 2009	MSN Finance The future of marketing. View Article
	Lickable Wallpaper Tuesday, April 21, 2009	Space The Final Frontier Together with Jay Minkoff, a "serial entrepreneur," he set up First Flavor, a company that makes edible film strips that allow consumers to sample the flavours of foods, drinks and other products. So far First Flavor has distributed. View Article
	Finlandia Tangerine Fusion: Tasting is Believing Newspapers Monday, April 20, 2009	The Intoxicologist Is In Just like original Finlandia Vodka, Finlandia Tangerine Fusion provides gentle sweetness on the tip of the tongue but with light freshness of tangerine fruit in the taste with a medium finish. View Article
	Newspapers to feature ads you can taste Monday, April 20, 2009	All Poisitve News An advertising company is hoping that taste and smell based advertising will prove a hit with consumers. First Flavor’s Taste 'n Save Sticky Notes resemble little sachets that can be peeled open to reveal a strip (substance yet to be confirmed) that has been impregnated with flavors and smells that match products on the page. View Article
	Lick Me: Newspapers To Feature Tasteful Advertising Saturday, April 18, 2009	weinterrupt.com An advertising company in the United States is hoping that taste and smell based advertising will prove a hit with consumers. View Article
	Edible advertising? Thursday, April 16, 2009	Minneapolis City Pages The Pennsylvania-based First Flavor is one such marketer. Its schtick? Lickable ads. Welch's has run one for its grape juice in People Magazine. View Article
	First Flavor of the Month Monday, April 15, 2009	The Opinionated Marketers First Flavor's Peel ‘n Taste® system utilizes something akin to those dissolving breath-freshening strips (which I find completely weird) to help consumer goods companies taste-test products. View Article
	5 Stars for First Flavor Monday, April 15, 2009	chubbybrain.com First Flavor Offers a Tasty Proposition to Advertising View Article
	Trading licks Tuesday, April 14, 2009	Edible advertisements WILLY WONKA would be proud. When Adnan Aziz saw people licking orange-flavoured wallpaper in the film “Willy Wonka and the Chocolate Factory”, it gave him the idea for a novel form of advertising. Together with Jay Minkoff, an entrepreneur, he set up First Flavor, a firm that makes edible films that allow consumers to sample the flavours of foods, drinks and other products. View Article
	Does Licking an Ad Count as Falling Off the Wagon? Thursday Apr 9, 2009	Flavorwire Liquor companies like Hornitos, Capitan Morgan, and Skyy have all used a new ad technology called “Peel ‘n Taste®” that’s being pioneered by First Flavor. View Article
	Edible advertisements - Trading licks Wednesday, April 8, 2009	The Economist Grabbing consumers by the tongue. View Article
	Innovative Sticky Notes(TM) to Make their Debut Tuesday, March 10, 2009	News Blaze First Flavor and US Ink Partner to Bring Taste 'n Save Sticky Notes to the Newspaper Industry; New Technology Provides Opportunities. View Article