SunnyD Smoothies In-Store Demonstrator Sampling ResultsBy Sampling Effectiveness AdvisorsOctober 2009The Peel ‘n Taste® sample is proven to be just as effective in driving purchase results as the actual beverage sample.Whitepaper: New technology provides brands with more sampling optionsBy Sampling Effectiveness AdvisorsSeptember 2009Many product categories have been limited on the type of sample delivery vehicles they could utilize in the past due to issues such as refrigeration, packaging limitations, weight of the sample, or legal restrictions (alcoholic beverages). That was until First Flavor came up with a patent-pending technology which replicates the flavor of a product in a quick dissolving edible film strip. These flavor strips are distributed through individually packaged pouches. The edible film strip gives the consumer the same taste-experience as the actual product.
Whitepaper: Superfruit Trend 2009By David Michael & Co.June 30, 2009Without a doubt, the biggest food trends of the moment revolve around an elite group of antioxidant heavy fruits, known as superfruits. A superfruit is defined as a fruit that is high in nutrients, has tons of antioxidants, and is reported to lower the risk of a disease. With consumers focusing on healthier lifestyles, manufacturers are increasingly adding different varieties of superfruits to their foods, in order to provide a nutritional benefit. The usage of a superfruit flavor may also help to reinforce a functional product's healthy image to consumers, in which the function is not directly related to the fruit.
In-Store Sampling ResultsBy First Flavor November 2008National consumer brand tested a Peel ‘n Taste® sampling program in-store. Intent to buy increased dramatically among shoppers who tried Peel ‘n Taste® flavor strips while shopping. Peel ‘n Taste® samples effectively convey to shoppers the unique benefits of a flavor before purchase.
Peel 'n Taste® Magazine Research Results By GfK Custom Research North AmericaMay 2008Does Peel ‘n Taste® work to engage consumers and drive sales? According to Starch research results from the Welch's ad in the February 18th issue of People Magazine, Peel ‘n Taste® generated viral buzz, and drove purchase.
