Paco Underhill, author of Why We Buy: The Science of Shopping, states, "Close to 90 percent of all new grocery products fail, but it isn't because people didn't like them - it's because people never TRIED them." Underhill argues that grocery products do not stand a chance unless CPG marketers invest considerably in passing out samples for people to taste, and that all stores should make products readily available for customers to touch and try.
Peel ‘n Taste® is the solution grocery product creators have been looking for! In-store taste sampling at point-of-sale allows consumers to ‘try before they buy' and thus increase the likelihood of purchase.
Peel ‘n Taste® is proven! Click HERE to see results. Clicke HERE to see how effective Peel ‘n Taste® was for our clients.
Remember, most last minute purchase decisions are made when standing face-to-face with a product in the supermarket aisle. POPAI estimates that 74% of all purchase decisions are made when consumers are in the store. According to Mass Connections®, 86% of shoppers agree that in-store product samples make them more likely to switch brands.
At-shelf Dispensers In-Pack/On-Pack Free Standing Displays Shipper Displays