First Flavor offers a turnkey, at-shelf point-of-sale marketing solution through News America Marketing®. Consumers have grown accustomed to NAM's shelf-edge promotional coupon and literature dispensers. Combined with First Flavor, they can now ‘try before they buy' their next grocery item! In addition, custom inserts with affixed Peel ‘n Taste® samples into News America's SmartSource® newspaper circulation provides clients with a high-exposure marketing solution.
News America Marketing®, a division of News Corporations, is the leading single-source provider of consumer marketing services. The company offers advertisers a broad portfolio of in-store, home delivered and online media that delivers the power to impact purchase decisions of millions of consumers. These advertising and promotion programs, united under the SmartSource® brand name, can reach over 200 million consumers each month via a network of 1300+ newspapers and over 40,000 supermarkets, drug mass merchandise and dollar-store locations across the country.