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  International Direct Response (IDR)
Driving Trial to Your Target Customers

Driving trial using Peel ‘n Taste® and distributing your taste samples via IDR is a cost-effective alternative to in-store sampling.

Through IDR, you are able to match the demographics and lifestyle characteristics of your customers by selecting Internet Retailer's Catalogs for maximum trial and conversion rates. There is a wide array of demographics and lifestyles to choose from, including Fashion & Beauty, Homeware, Bed & Bath, Active Seniors, Mothers, families, Children Sports Enthusiasts, Healthy Lifestyles, Book Buyers, Cooking, Pet Owners, Business Executives, Consumer Electronics and Outdoor Enthusiasts.

IDR is the country's leading direct marketer utilizing direct mail catalogue fulfillment for over a thousand catalogs including Amazon.com, LL Bean, etc. First Flavor's Peel ‘n Taste® product allows consumers to sample products through IDR's unique distribution methodology without incurring the prohibitive expense associated with additional logistical, inventory and shipping costs from sampling actual food and beverage products.