David Reibstein is a William Stewart Woodside Professor in the Marketing Department of the Wharton School, University of Pennsylvania, where he has been since 1980. His research areas include marketing metrics, competitive marketing strategies, market segmentation, product variety, and brand equity.

David has recently consulted Rohm and Haas, British Airways, General Electric, Shell Oil, Hewlett Packard, Novartis, Johnson & Johnson, SC Johnson, and Merck Pharmaceuticals.

David has held many academic positions. Since 1980 he has been with the Wharton School, University of Pennsylvania. In 1992 he was named William Stewart Woodside Professor. Julian Aresty Professor,  1988-92 ; Vice Dean, Graduate Division,  1987-92 ; Director, Graduate Division,  1987-91 ; Director, Wharton/PIMS Research Center, 1985-1993). Prior to Wharton, David was a professor at Harvard University. He has also held visiting positions at Stanford University and the INSEAD, France.

In addition to his academic career, David has also held a number of other professional positions. Executive Director, Marketing Science Institute, July 1999-2001; Academic Trustee, Marketing Science Institute; Marketing, 1996-1999, 2001-2005; Hoffman-LaRoche Laboratories.

David has also been very involved in corporate and public sector leadership, 2003-2007. Board of Directors, Fleisher Art Institute: 1997-2006; Board of Directors And1, 1993-2006; Co-founder and Board of Directors, Bizrate.com, 1996-2006; Board of Directors, Co-founder- Advanced Competitive Strategies; Board of Directors, American Marketing Association, 2007 to present,  Member, Charles Coolidge Parlin Board of Governors, 2007 to present.

David earned his Bachelor of Science and his Bachelor of Administration from the University of Kansas and earned his PhD from Purdue University.