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Australia Post
Direct Mail Solution in Australia

First Flavor's Peel ‘n Taste® marketing system is endorsed by Australia's postal service, Australia Post, in order to promote taste marketing using direct mail to marketers.

Adding taste to your mailings is the ideal way for customers to sample a new product or flavor. You can now  add an edible sample to your direct mail by tipping a Peel ‘n Taste® flavor strip onto your mailer. Adding taste to your mail piece is a cost-effective, easy and safe to use means to drive product trial and consumers love it.

You can check out First Flavor's featured section on the Australia Post website!